HIV-Hop campaign Wins at Digital and Technology awards
10 April 2013
The Centre for HIV & Sexual Health at Sheffield Teaching Hospitals NHS Foundation Trust has won this year’s ‘Best use of Media’ at the Yorkshire Digital and Technology awards for their innovative ‘HIV-HOP’ campaign.
The campaign (which was developed for the Centre by diva creative) is based on a ‘rap style’ video featuring MC HIV-Hop and uses a range of multi-media formats to tackle some of the common misconceptions and stigma which surround HIV.
The campaign has also won the Media Campaign/Storyline of the Year at this years UK’s Sexual Health awards which is a brand new category for 2013.
Steve Slack, Director of the Centre for HIV & Sexual Health Sheffield, said:
“We are delighted to win this prestigious national award and feel very humbled considering the high level of work of other contenders.
“The video was produced on a shoe-string and we are grateful for all the support from Sheffield City Council, artists who gave their time freely and for the musicians who contributed to the video. We owe a huge debt of thanks to Diva Creative for their collaboration in the project.
“It is a timely reminder that young people are still unaware of HIV and how it can be acquired. During these times of austerity it is vital that Sexual Health Services are not cut and it is also important that we improve the delivery of sex education in our schools.
“We still have unacceptably high levels of HIV in this country and we need to do more to educate everyone and also to challenge the continued stigma surrounding this infection, otherwise we will see rates continue to rise.”
Amanda Pearce, director at diva said: “This is fantastic and great recognition of all the hard work the team have put into this campaign. We’ve worked with the Centre for HIV and Sexual Health for many years now, and it’s so rewarding to have our collaboration recognized in this prestigious national award.”
